Graphic identity for smartinfo.se
The brief
"Our company, smartinfo, offers document scanning to many large Swedish businesses. Now we would like three icons that illustrate the services we offer."
The process
I created the three icons for smartinfo, which they were happy with. At that point I told them I could work on other parts of their graphic identity as well, to redefine it and make it stand out against the competition and appeal to prospective clients.
After having "interviewed" them I had a good idea of what their company stood for.
I selected a simple color scheme, using orange as the brand color and simple icons in black and white that would be clearly visible and easy to animate. The sparse use of visuals and colors created a feeling of order, simplicity and professionalism, and the orange signals energy and makes for good impact. |
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all images © copyright PIXOco 2011 or respective copyright owner
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Client praise
They loved the new identity and ended up wanting the icons animated as well. I supplied them with designs for Logo, icon, letterheads, business cards, powerpoint presentations, created the animation for the website and even the design for the cardboard boxes they supply to their customers.
Visit www.smartinfo.se |
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