Loka Crush
Agency: TBWA
Art Director: Alexander Fredlund
Storyboards: Mårten Lundsten | PIXOco

Logo "Beautiful"
- Alexander Fredlund, Art Director, TBWA
Volvostoryboards © copyright PIXOco 2014   Volvo film stills © copyright Loka 2014
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An interesting side-note
I storyboarded for the agency TBWA and Art Director Alexander Fredlund, but the commercial was produced by "The Producers" and Traktor. They had another artist storyboard the commercial for the production.
His name is Paco Garcia and you can see his excellent line boards on his blog, and he hadn't seen my initial boards when he sat down and did his storyboards with the director, but he did have the same brief. Interesting how some things are very similar, and then other things changed when the commercial was actually shot (like replacing the old man with a young girl).
Here's Paco's blog
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