SJ
Production: KING
Sketch: Mårten Lundsten | PIXOco
Logos "Nice!"
- Josephine Wallin, Art Director, King
Concept sketch for tv commercial
The Art Director wanted a compressed version of Sweden, with Göteborg and its city hall in the foreground and the mountains of the north just above it, to give a sense of those being very close.

The sketch did the job and SJ gave the greenlight for the commercial.
Sometimes one simple sketch can be enough to win the Client's trust.