I redesigned Scandic Hotel's mascot "Sigge", creating about 30 illustrations that would show his new fun-loving personality and playfulness. This was a collaboration with my sister Camilla who offered input and managed client contact.
It was important to keep the core visuals of Sigge, like him being a young hedgehog boy, and we kept the green shirt and black hair, but we also made him more colorful, with orange skin and blue jeans, and more daring, playful, active, with large expressive eyes, a visually distinct hair and outline, which also expressed his mood.
I wanted the illustrations to connect with the viewer/child, and seem like a friend you would want to play with.
Scandic use Sigge when you check into the hotels, on posters in the playrooms and as soft toy you can buy in their hotel shop.
It was important to keep the core visuals of Sigge, like him being a young hedgehog boy, and we kept the green shirt and black hair, but we also made him more colorful, with orange skin and blue jeans, and more daring, playful, active, with large expressive eyes, a visually distinct hair and outline, which also expressed his mood.
I wanted the illustrations to connect with the viewer/child, and seem like a friend you would want to play with.
Scandic use Sigge when you check into the hotels, on posters in the playrooms and as soft toy you can buy in their hotel shop.